7 min read

Sunday Six: My New Website, $100M Leads & Clean Water.

Building my new website on Ghost.org, the revolutionary mind of Alex Hormuz and why tap water is horrible for you.


Hello Friend 👋

I was hoping to be sitting by the pool writing today’s Sunday Six but out of nowhere, it started raining! With as much writing as I am doing nowadays, I started changing up where I do all of my writing.

Mainly as a way to spend more time outside via:

  • Poolside
  • Coffee Shop
  • Outdoor Patio

The best tool for writing — my iPad.

I have the 11” iPad Pro. I’ve had it for over 5 years now and it still works like a charm! It’s sleek enough to carry around anywhere. I also love the focus on just having one app open at a time.

I open Notion (my note-taking software) and just begin tapping away. If you’re doing a ton of creative work in one spot, I highly recommend making comfortable environments elsewhere to get some sun and change the scenery every once in a while.

Even though we didn’t get to go the pool today, I did get to take my kids to see the new Teenage Mutant Ninja Turtles at the theater yesterday. It ended up just being Liam and I watching the whole movie because my wife took the other two kids out about 30 minutes in 🤣

The movie is quite a bit darker than expected for a kids PG movie but overall I thought it was great for us millennials growing up with TMNT 😄

Regarding my book launch, I’ve got a couple major updates!

  1. I got to see cover options this past week with Jonathan Maloney and I am incredibly excited where we are headed! He’s super dialing it in. We’ll have some finals next week that I will share exclusively on the Sunday Six Newsletter first… right here!
  2. This coming week, I am finishing the last round of revision edits on the book and handing it back to my editor to review and approve my last edits. She gave me some incredible feedback to make the book SO MUCH better. Thank God for other people better than I 🙂
  3. The biggest update I need to make is changing the subtitle… she mentioned that the current sub-title (38 simple principles to build what’s worth making) isn’t the promise the book delivers on. The book takes marketing concepts and makes you think about them differently. It’s not very build centric (that’ll be my next book 😉)

With that said, I’ve beat around other subtitle ideas:

  • 38 simple principles to think differently (but can’t do that because… ya know… Apple 🤣)
  • 38 simple principles (I personally love it but it’s too vague)

I know you haven’t read the book yet but if you have any ideas… shoot them over please! I’d love to hear them.

Ready to dive into this week’s Sunday Six?

Sunday Six ☀️

✔️  3 / 3 / 3 Plan by Ben Meer — I stole the 3-3-3 plan from Ben Meer on Twitter (still not calling it X).

  • 3 hours on your most important project
  • 3 shorter tasks
  • 3 maintenance activities

“If you don’t define a productive day, you’ll never feel like you’re doing enough”

This hits hard for me especially…

I am constantly loading up my days with eight to ten big boy tasks to accomplish and rarely do I finish all of them. I almost always crush my top three though. In fact, I highlight my top three and do them first no matter what.

But for whatever reason I always feel like I can do so much. And if I don’t, I give myself a hard time about it. I stole this 3-3-3 plan and customized it to myself.

My custom version is:

  • 90 minutes on my most important project
  • 60 minutes with God
  • 30 minutes of exercise

My day to day changes so much but this top 3 plan is a long-term idea… meaning that if I do this top 3 every single day for the next 5 years, will I become a better person or worse?

Better. By far. Compound interest. Which leads the 2nd item on today’s list…

Link to Ben Meer: BenMeer.com

🤔  Jack Butcher Quote

“Early diversification costs later compounding.” - Jack Butcher

Compound interest amplifies when you compound the same thing little by little every single day. This is my biggest crutch.

I have major FOMO. I’ll think of an idea or read an inspiring book and think “I need to do this!”

It’s only been in last year or so that I’ve been able to really hone in my focus on a few things. Don’t get me wrong, I still have major FOMO but I’ve been combating it with simply writing the idea down, giving it time to breathe and coming back to it a few days later.

When I come back to it, if I am still hot on it, Ill pay more attention to it. This weeds out 9/10 ideas that just aren’t worth paying attention too.

You and I only have 24 hours in a day. After sleep and work, we only have 8 hours a day. That’s a good bit of time but also not a ton. In my 8 hours I always carry pressure to decide how to spend it whether it’s:

  • Writing
  • Running
  • Family Time
  • Prayer
  • Reading
  • Creating content
  • Hanging out with friends
  • Cleaning
  • Cooking
  • Playing games

And the list goes on and on… some things deserve more attention. Some don’t.

Just think → What would you regret not building in 5 years? A healthy eating lifestyle? An exercise regime? A writing routine? A deep prayer habit?

Invest deeply daily. (Preaching to myself as well 📣)

Link to Jack Butcher: https://twitter.com/jackbutcher

📠  My New Website Is LIVE — Finally! It took a bit of work to get all of my content online but for the first time ever, I have published all Sunday Six and Build Better newsletters on the new alindragu.com — including this one!

You’ll notice that this newsletter looks different than usual, it’s because my new website and email software are now one in the same 😄

I put a ton of hard work into getting this new website live so please do check it out! Alongside my newsletters, I will be writing one off articles about digital marketing, remote business, productivity and personal growth.

Again, all of this to house the never ending ideas and insights I learn every single day that I wish somebody would have taught me sooner. I am sharing everything I learn publically to document my journey as an entrepreneur, father of three, husband and personal growth enthusiast.

I hope it continues to inspire you and help many others.

Check out the site here: alindragu.com

📗  How to Live by Derek Sivers — One of my go-to authors. Here are a few of my favorite quotes from just barely tapping into this book so far:

“Everything seems so important while you’re thinking of it. Later you’ll realize it’s not.”
“The unintelligent jump to conclusions. The wise just observe.”
“There’s no deeper happiness than wanting nothing. Desire is the opposite of peace.”

Link to book: https://amzn.to/44sIfxt

🎥 $100M Leads by Alex Hormozi — Last week, Alex Hormozi changed the way modern entrepreneurship is done. And that’s not an exaggeration.

For the launch of his new book, $100M Leads, he hosted a 90 minute event on a YouTube Livestream where he walks through the insanely simplified lead capturing foundations he’s used in the last decade to build his empire of a portfolio, which today is above $200M…. That’s a lot of millions.

In his 90 minute presentation, he outlined that alongside his book, he is releasing courses that walk through in detail everything he has learned about capturing leads in every different facet.

  • Cold outreach
  • Paid Advertising
  • Warm outreach
  • Online content strategy
  • Lead Magnets

And so much more… and for all of this information, that he could easily charge $15,000+ for… he decided to give it away. For free.

I can’t explain how revolutionary this is.

There are people significantly less credible than Alex Hormozi selling courses like this online for a living. The value of what he is giving away again isn’t some $30 “Guru Course” — it’s literally everything he has learned to go from $0 to $200M. And he has paid millions of dollars in consulting & trial and error for this knowledge.

And he is giving it to you.

I’ve studied it like a hawk to focus on the next phase of building MissioDigital.com with my good friend and CEO, Andrew. (More on that later… big things coming…)

If you are a serious entrepreneur or in the business of growing a company — you should absolutely check out the resources here.

Link to the YouTube live: https://www.youtube.com/watch?v=k834E6OTGTM

Link to the free resources: https://www.acquisition.com/training/leads/context

💧 Why you shouldn’t drink tap water — One of my favorite newsletters comes from Dan Go. Here is a snippet from his newsletter that I wanted to share with you:

A new study found that 45% of tap water samples in the US are loaded with persistent organic pollutants and endocrine-disrupting chemicals known as forever chemicals

These are the same chemicals found in flame retardants, Goretex, plastics, and other industrial manufacturing.

The contaminants detected in public drinking water have been linked to things like cancer, thyroid conditions, bone disease, and reproductive problems in pregnant women.

One thing I should mention is that this is location-dependent. There are some areas with passable drinking water and some that don't have it.

The best way to fight this is to have a water filtration system in your home for your drinking water and the water you use for your showers.

Our family uses the Clearly Filtered system for our drinking water at home. We use to use the Berkeley Filter but found that their claims of clean water weren’t as good as they advertise (unfortunately ☹️)

It will cost you a decent chunk to invest in your water but you can either pay now or pay big medical bills later.

Highly recommend investing in good clean water if you don’t already.

Link to Clearly Filtered: https://www.clearlyfiltered.com


Thanks for tuning into this week's Sunday Six!

P.S. this morning I got to play guitar and lead worship alongside my good friend of 10 years – Lee Baker. We use to play together for years and today was the first time in many that we've gotten to rawk together. 🤘

Chemistry is still there. We still got it!

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