Sunday Six: Twitter Rebrand, $10,000 of Coaching, and Pricing Your Process

Hello Friend 👋

I hope you're having a wonderful weekend! Yesterday was Fight Night in the Dragu household, and lately, we make those pretty iconic (by we, I mean me 😅).

After a 5-hour editing session on my book, we rallied to:

• Clean the house 🧹
• Stock up on our Costco grocery list 🥑
• Make the best dang tacos north of the border 🇲🇽

We watched the PPV fight between Errol Spence Jr. and Terrence Crawford — the biggest fight in boxing since Manny Pacquiao and Floyd Mayweather. I LOVE Fight Night 🤩

Hats off to the incredible performance by Terrence Crawford to make history last night. I am already anticipating the rematch.

What did you do this weekend?

Sunday Six ☀️

✒️  Journal Prompts & Tools — I've been doing morning and evening reflections in my physical notebook for the past few months. They help to observe my day-to-day to see:

• What's going well
• What could I improve
• Why is it going well or needs improvement

For the morning, I start with these two things:

• Five things I am grateful for
• The one thing I am focusing on today

For the evening, I review my day with these:

Rate these on a scale of [1-10]

• Day
• Work
• Health
• Family

Then I make tiny notes of what went well and small things I could do to improve the number for tomorrow.

These micro-reviews help keep my days on track instead of going weeks or months in a direction that will take significant effort to improve.

Link to pen I use:

Link to notebook I use:

✍️  Hemingway App — This is among the most unknown and underrated apps for effective communication.

Here's the exact software process I used to write my book:

Notion → Hemingway → Grammarly → Google Docs

I write all of the rough copy in Notion. I do the rough draft edits in Hemingway. I do the second round of revisions in Grammarly. I outline and organize it all in a Google Doc.

Hemingway is my secret sauce. Everybody knows about Notion, Grammarly, and Google Docs. But Hemingway isn't just another editing tool. It's a simplification tool. It emulates the concept of Ernest Hemingway's writing style. Simple and easy to understand.

Hemingway is terrible for editing grammar but wonderful for editing syntax. You don't realize how clunky and complicated your writing is until you put it in Hemingway.

Link to Hemingway:

📚  Excellent Advice for Living by Kevin Kelley — Kevin Kelley is one of the Senior Editors at Wired Magazine and has almost 70 years of life experience and wisdom.

This book is a culmination of random quotes of wisdom.

Here are a few of my recent favorites:

Pay attention to who you are around when you feel your best. Be with them more often.

It doesn't matter how many people don't appreciate you or your work. The only thing that counts is how many do.

Buy used books. They have the same words as the new ones.

🐦  Thoughts on Twitter Rebrand — If you haven't heard, Elon Musk rebranded Twitter to X. He did so last night and practically overnight. He crowd-sourced the logo and has been sporadically tweeting (or Xing?) updates throughout the week.

A few of my thoughts:

1. The platform (Twitter / X) will continue to grow as Elon makes changes and gives it the focus the previous owners never gave it. It is wildly underestimated.
2. The visual rebrand itself was and is a nightmare. Scrapping an iconic 17-year brand for an off-the-cuff approach is incredibly unprofessional to partners, stockholders and fans.
3. I still prioritize Twitter over Threads. I was on the Threads train for a week until I realized it's just as bad as Instagram and Facebook via algorithm, influencers, and primary video content.
4. I highly recommend reconsidering if you aren't engaging on X / Twitter. The features and restructuring (other than the rebrand) have continued to grow.

📈  $10,000 Worth of Coaching from Chris Do — I listened to a podcast by Rich Webster where he shares his notes from $10,000 worth of business coaching from Chris Do.

Chris Do is a multi-award winning designer and owner of the 9-figure agencies Blind & TheFutur.

Here are some pieces of gold I noted from the podcast:

• You have to systemize asking for referrals from your best clients. Set up tasks every three months. Ask at an emotional peak of a win. Only ask for one. Great clients want to give you referrals; they're just not thinking about you — until you ask.
• Outsourcing to freelancers instead of hiring is the way to go 8 out of 10 times. Full-Time Employees (FTE) are permanent overhead. Freelancers are project overhead. You can increase and reduce during peaks and troughs of business, unlike FTEs.
• Sending clients birthday gifts, handwritten cards, and personalized text messages does more for client retention than almost anything else.

Link to full podcast:

💲 Price Your Process Not Your Output — This incredible visual breaks down the concept of taking your customers through a journey.

That journey is the step-by-step process of building and then delivering what you promised.

That journey becomes an experience.

Then you can charge for the experience, not just the output.

This is cleverly broken down with logo delivery. Most clients think they're just paying for the logo.

This is what you're really paying for:

Thanks for tuning into this week's Sunday Six!

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